Believe IT

I don’t wear much makeup, but I love a good mascara and CC cream. I don’t remember when I first started using IT Cosmetics, but it was definitely closer to their beginning when there were only a few products. The make-up and skincare lines are formulated for real women with real skin concerns – rosacea, pigmentation, dark circles, large pores, and acne and scaring. When promoting her company, Jamie Kern Lima, the CEO and co-founder prioritized the importance of using real women to model the products. Young, old, spotted, scarred, red-patched – you name it, they had it and their untouched results were highlighted on all platforms. This realness sold and made Kern Lima a success. But the journey wasn’t always rosy. Believe IT is Jamie’s story of grit, persistence, and the power of prayer.

Some of my best ideas and decisions can be attributed to a good business book. What Motivates Me by Adrian Gostick and Chester Elton inspired me to find a job that incorporated my top motivators – creativity, autonomy, and challenge, among a few others. I quit my soul-sucking job and transitioned into a great marketing career at a local credit union. Knowing Your Value by Mika Brzezinski taught me not to be afraid to ask for more; for what I deserve. Believe IT taught me that persistence pays off and if something doesn’t work out, it’s because something better is on its way.


Title: Believe IT
Author: Jamie Kern Lima
Rating: An Encouraging Story
Genre: Business
Page Count: 288 (9 hours 13 mins via audiobook)
Published: 2021

Can you believe that someone actually told Jamie Kern Lima that no one would buy makeup from someone who looked like her? First of all, that is a terrible thing to say. Second, she is beautiful inside and out. Third, her products are freaking amazing.

I really loved Jamie’s story. I listened to the audiobook, which she narrated, and her excitement and emotion were on display for the entire nine hours. It just wouldn’t have been the same if it was read by someone else. The reader learns about the evolution of IT Cosmetics and also gets a peek into Jamie’s life – her marriage, struggles with infertility, finding out she was adopted, her circle of friends, and even her time spent on Big Brother!

While this is considered a business book, it’s much more informal and feels like your best friend is casually chatting with you.

Jamie heard so many no’s before she finally got one yes. I think this is something we can all relate to, but where most of us would throw in the towel after a while, she didn’t give up. She believed in herself, her brand, and that God was leading her down the right path. Whenever she struggled, she prayed, and that helped her through tough times.

This story is so inspirational. Sometimes you feel like you’ve been rejected for no good reason at all, only to find out that something better is waiting for you down the road. Jamie teaches us to see rejections as blessings. Eventually, when the time is right, everything will fall into place – the job, the relationship, the family, the promotion, whatever – and you’ll know exactly why every opportunity that came before didn’t work out. It just takes a little patience and faith.

I highly recommend picking up this book for yourself or someone you know who’s struggling. I have no doubts that it will inspire anyone who reads (or listens) to it. And I’m very excited to see what’s next on my own journey.


TL;DR
This is a beautiful story about a girl who had a dream and never gave up – even when the odds were stacked against her. The read you need when you’re feeling down and uninspired. Might I recommend the audiobook so you can hear the stories in the author’s own voice – passion, determination, honesty.

If you liked this book, you might enjoy: #Girlboss by Sophia Amoruso.

Published by KristinAnchante

Product marketer by day, freelance writer by night. Embracing Millenialhood.

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